Welcome...

Elite Cricket inspires and empowers cricketers from the beginner to the elite level through a comprehensive range of exclusive, innovative and proven coaching, events, consultation and development programs.

Franchises

If you have ever dreamed of turning your love of cricket into a business that will allow you to make a good living and indulge your favourite pastime read on, Elite Cricket could be for you:

Who you are

A cricket lover possessing:

  • Coaching and/or playing experience at a senior level
  • A minimum of level 2 cricket coaching accreditation
  • Strong communication and interpersonal skills
  • A mature outlook
  • Leadership skills
  • Moderate business skills

Benefits of Ownership

  • Excellent earning potential
  • Be your own boss
  • Develop a career in the cricket industry
  • Flexible work hours (part-time or full-time basis)
  • Low risk
  • Variable overheads
  • No inventory
  • Choose the hours, days and months you work
  • Contribute to the development of the game of cricket
  • Good working environment
  • Job satisfaction
  • Collective marketing and brand establishment
  • Cash on service delivery payments

Cricket in Australia

The Demand

  • Australia has over 1,000,000 cricket participants drawn from all ages and both sexes, and cutting across ethnic, economic and social boundaries
  • Participation have grown steadily over the last 10 years, while audience numbers have swelled due to national and international television and radio coverage
  • Cricket is expanding globally as witnessed in recent World Cup tournaments with new participants coming from Bangladesh, Zimbabwe, Kenya, Namibia, Holland and Canada
  • Cricket has been a quintessential part of Australian life for 150 years with a rich documented history and a tradition that is passed from generation to generation
  • Cricket has always been the dominant sport of the Australian summer

The Supply

  • Cricket coaching has been in existence to meet the demand for as long as cricket has existed; however it is the classic cottage industry
  • Services are typically fragmented and disorganised resulting in inconsistent client experiences

What You Get

  • A proven business model
  • A guaranteed income for Year 1 for selected buyers
  • A documented Elite Cricket operations and procedures
  • manual detailing the daily operations and standards of
  • the business including the key areas of
    . The “Customer Experience” model
    . Service Delivery model
    . Coaching theory & method
    . Team-based activities plans
    . Templates of forms
  • Diversified revenue streams
  • An on-the-job training program
  • Staff training
  • Ongoing strategic and operational support
  • Exclusive rights to use the Elite Cricket brand
  • Exclusive rights to conduct coaching at the centre
  • Exclusive rights to operate in a defined area
  • Area analysis
  • Product updates
  • Uniforms
  • Signage, posters and marketing materials

Mark Atkinson

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